AI4PMMs
Turn AI into your PMM superpower in one single day
Built for experienced Product Marketers who want to move
beyond ad‑hoc AI use and understand what actually works
in real PMM work.
Seats are limited.
of proceeds will be donated to Restart – a non-profit helping wounded veterans from the IDF restart their life journey after physical and/or emotional trauma.The remaining 20% of the course fee - covers event catering and the operational costs of Give & Tech.
You already know and use AI.
Spend one focused day learning from Israel’s leading AI experts and Product Marketers already putting AI to work: what they use, how they use it, and where it creates real value, plus a dedicated workshop to help turn those ideas into practical workflows.
But Is It Actually Helping?
AI is already part of your day‑to‑day. The real challenge is understanding how to work more efficiently with AI, and and turning it into something that consistently makes your workflows better.
- New tools, models, and capabilities are rising faster than you can realistically evaluate them
- You know there are better ways to use AI - but finding and testing takes time you don't have
- What works often stays ad‑hoc instead of becoming part of how you actually work
- And bringing useful AI practices into your team is a challenge of its own
Meanwhile, expectations only go up: faster launches, sharper enablement, more output, a higher quality bar.
This day is about closing the gap between:
One Day. Less Theory. More “I Know How To Use This Tomorrow.”
This workshop is built around practical learning, real PMM use cases, and dedicated time to put it into practice.
Here’s how the day moves from learning to implementation:
Understand
Learn where AI creates real value in PMM work - and where it doesn’t.
See It in Practice
Hear how professionals leverage AI in real GTM work today - through real‑world use cases.
Apply It Yourself
Set the ground to your smooth AI implementation with a short on‑site hands‑on workshop.
Give & Tech is a nonprofit organization offering practical courses in leading high‑tech professions. 80% of the proceeds of this workshop will be donated to Restart - a nonprofit organization helping wounded veterans from the IDF restart their life journey after physical and/or emotional trauma resulting from their mandatory service or reserve duty, while the other 20% helps us expand our activity
Meet the Speakers
What does this event include?
- Getting together
- Opening session
- Building Your Product Marketing AI Operating Systemwith 10X Marketing
- Hands-On Workshop: Build the First Layer of Your PMM AI Infrastructurewith 10X Marketing
- Break
- Getting practical: how to get Claude to work for youwith Yuval Nadav
- Lunch
- Building a Company Brainwith Karen Cohen and Dar Bonn Eckhaus
- AI put to workwith Shira Weinberg Harel
- Coffee Break
- THE FIFTH–7: Upcoming AI Trendswith Nataly Izchukov (The Visionary)
- Beers and cheers
Built by the team behind PMM101
PMM101 has helped 120+ Product Marketing professionals sharpen their craft, with an average course rating of 9.6.
Got Questions? We've Got Answers
Who is this meant for?
Senior PMMs, Team Leads, Directors and Heads of Product Marketing who already use AI and want to get more value from it in their day‑to‑day work.
How is this workshop different?
| Most AI workshops | AI4PMMs |
|---|---|
| Generic content | Built for Product Marketers |
| Tool-focused | Built around real PMM use cases |
| Beginner-friendly | Designed for experienced PMMs |
| Mostly theory | Practical and applicable |
| Generic AI examples | Real PMM impact |
I already use ChatGPT / Claude regularly. Is this still for me?
Yes. This day is designed for experienced PMMs who already use AI. The focus is on getting more value from it - through real PMM use cases, practical approaches, and more structured ways of working.
Do I need any specific AI knowledge or tools?
You should already be comfortable using tools like ChatGPT or Claude in your day‑to‑day work. You don’t need technical or coding experience.
Is the day hands-on?
The day combines an opening session, real AI use cases from experienced PMMs, and a dedicated hands‑on workshop. Bring your laptop.
Meet the Team
The team comes from the field, works closely with AI, and volunteers in their own free time to close the gaps they see and help lead PMMs to become far more advanced and impactful.
Meet Our Host
Gong harnesses the power of AI to transform how revenue teams win. Gong Revenue AI unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, specialized agents, and trusted applications, Gong helps more than 5,000 organizations around the world deeply understand their teams and customers, automate critical revenue workflows, and close more deals with less effort. Learn more at gong.io.
